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Phiona Martin, Founder and Managing Director

Phiona Martin is an award-winning organizational psychologist, thought leader, and one of the most well-known career coaches in South Africa. 

Her corporate and consulting work experience includes;

  • Leading the design and execution of global leadership programs for executives

  • Designing high-impact talent accelerator programs

  • Managing succession planning for executive teams and other levels

  • Leading global diversity programs with a focus on women in the workplace

  • Formulating talent management strategies that support business goals

  • Designing Career development initiatives which include coaching and mentoring

  • Executive and career coaching

  • Designing global graduate and employability programs

As a thought leader, Phiona provides regular expert opinions on Career Development through several media platforms, including her own career advice website.  

Qualifications and affiliations

  • Master of Arts Industrial and Organizational Psychology – University of South Africa

  • Bachelor of Arts Honours, Industrial Psychology - Rhodes University

  • Registered Organisational Psychologist with the Health Professions Council of South Africa

  • Associate Certified Coach (ACC). International Coaching Federation

  • Executive Member: Society for Industrial and Organizational Psychology, SA (2020-2021)

As a thought leader,  Phiona provides regular expert opinions on Career Development and Talent Management through various platforms. She has been featured on;

Television; eNCA, The Morning Show SA, Newzroom Africa, Klop!, eNuus, kykNET

Radio; Talk Radio 702, Capricorn FM, Metro FM, BBC Africa, Kaya FM, Power FM, UNISA Radio, Radio Tunis (Tunisia), Voice of America

Publications; Fast Company, True Love Magazine, CHRO Magazine, Move! Magazine, Johannesburg Stock Exchange quarterly, Drum magazine, The Foschini Group, Old Mutual, 1 Life Insurance, and Fair Lady Magazine, to name a few.

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